{"id":697,"date":"2014-03-17T13:36:00","date_gmt":"2014-03-17T18:36:00","guid":{"rendered":"http:\/\/hdmzweb.hu.mtu.edu\/cookingbooks\/?p=697"},"modified":"2014-03-21T09:36:43","modified_gmt":"2014-03-21T14:36:43","slug":"unreleased-chopped-cookbook-rises-to-top","status":"publish","type":"post","link":"http:\/\/hdmzweb.hu.mtu.edu\/cookingbooks\/?p=697","title":{"rendered":"Unreleased Chopped Cookbook Rises to Top"},"content":{"rendered":"<p>Without a doubt, one of my favorite cooking shows of all time is <a href=\"http:\/\/www.foodnetwork.com\/shows\/chopped.html\" target=\"_blank\">Chopped<\/a> on Food Network. If you haven&#8217;t seen this show, contestants are given a basket of three to four different ingredients that they must use to make a dish in a certain amount of time. The dishes are then judged by their taste, originality and creativity.<\/p>\n<p><a href=\"http:\/\/hdmzweb.hu.mtu.edu\/cookingbooks\/wp-content\/uploads\/2014\/03\/9780770435004_p0_v2_s260x420.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-698 alignleft\" alt=\"Chopped Cookbook\" src=\"http:\/\/hdmzweb.hu.mtu.edu\/cookingbooks\/wp-content\/uploads\/2014\/03\/9780770435004_p0_v2_s260x420-243x300.jpg\" width=\"243\" height=\"300\" srcset=\"http:\/\/hdmzweb.hu.mtu.edu\/cookingbooks\/wp-content\/uploads\/2014\/03\/9780770435004_p0_v2_s260x420-243x300.jpg 243w, http:\/\/hdmzweb.hu.mtu.edu\/cookingbooks\/wp-content\/uploads\/2014\/03\/9780770435004_p0_v2_s260x420.jpg 260w\" sizes=\"auto, (max-width: 243px) 100vw, 243px\" \/><\/a>I don&#8217;t have cable. So while at my mom&#8217;s house for any length of time, I tend to binge-watch a bit. During a commercial break, Food Network was advertising the new <a href=\"http:\/\/www.amazon.com\/The-Chopped-Cookbook-Youve-Something\/dp\/0770435009\" target=\"_blank\">Chopped Cookbook<\/a>. This book is available to pre-order on Amazon for $17.40 and has quickly risen to best selling U.S. Regional cookbook on Amazon.<\/p>\n<p>This concept behind this book is not a new one&#8211;it allows readers to search through recipes by ingredient so that if you have say, a butternut squash in your pantry that you need to use, you can look up a recipe for it in the book. It allows readers to create their own &#8220;baskets.&#8221; But we have seen this same concept many times before. <a href=\"http:\/\/www.supercook.com\" target=\"_blank\">Supercook<\/a> allows you to enter in an ingredient from your kitchen, the <a href=\"http:\/\/www.amazon.com\/Power-Foods-Delicious-Healthiest-Ingredients\/dp\/0307465322\" target=\"_blank\">Power Foods cookbook<\/a> sorts recipes by ingredient and<a href=\"http:\/\/allrecipes.com\/search\/default.aspx?qt=i&amp;rt=r\" target=\"_blank\"> All Recipes<\/a> even allows you to enter multiple ingredients.<\/p>\n<p>The Chopped cookbook&#8217;s Food Network backing is allowing it to rise to the top before it is even sold&#8211;passing up other cookbooks like Power Foods. As consumers, we are so trusting of products that we are jumping to order this book just because &#8220;Food Network&#8221; and &#8220;Chopped TV Series&#8221; are plastered across it. What does this mean for the little guys&#8211;the &#8220;gems?&#8221; Why are we, as consumers, so drawn towards large corporations that we are already familiar with? And what does this mean for smaller publishers&#8211;will they ever be able to rise to the top?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Without a doubt, one of my favorite cooking shows of all time is Chopped on Food Network. If you haven&#8217;t seen this show, contestants are given a basket of three to four different ingredients that they must use to make&hellip;<\/p>\n<p class=\"more-link-p\"><a class=\"more-link\" href=\"http:\/\/hdmzweb.hu.mtu.edu\/cookingbooks\/?p=697\">Read more &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,14],"tags":[138,19,139,140],"class_list":["post-697","post","type-post","status-publish","format-standard","hentry","category-cultural-work","category-politics","tag-chopped","tag-cookbook","tag-food-network","tag-publishing"],"_links":{"self":[{"href":"http:\/\/hdmzweb.hu.mtu.edu\/cookingbooks\/index.php?rest_route=\/wp\/v2\/posts\/697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/hdmzweb.hu.mtu.edu\/cookingbooks\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/hdmzweb.hu.mtu.edu\/cookingbooks\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/hdmzweb.hu.mtu.edu\/cookingbooks\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/hdmzweb.hu.mtu.edu\/cookingbooks\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=697"}],"version-history":[{"count":2,"href":"http:\/\/hdmzweb.hu.mtu.edu\/cookingbooks\/index.php?rest_route=\/wp\/v2\/posts\/697\/revisions"}],"predecessor-version":[{"id":909,"href":"http:\/\/hdmzweb.hu.mtu.edu\/cookingbooks\/index.php?rest_route=\/wp\/v2\/posts\/697\/revisions\/909"}],"wp:attachment":[{"href":"http:\/\/hdmzweb.hu.mtu.edu\/cookingbooks\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/hdmzweb.hu.mtu.edu\/cookingbooks\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=697"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/hdmzweb.hu.mtu.edu\/cookingbooks\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}