Blair Fowler (juicystar07) showing how to make her Grandma’s apple pie.
One thing that is always fascinating is when interests crossover. Bloggers have the opportunity to mesh their interests and hobbies with their main product. YouTube is a popular meeting place for bloggers and some have had the advantage to become successful through YouTube. Two (semi)famous YouTube bloggers are the Fowler sisters. Elle and Blair Fowler have built up a beauty empire with the YouTube. Currently they have have a cellphone case line, a makeup line, book series, and contracts with multiple beauty and fashion companies. The collective total of subscribers for their makeup channels on YouTube is currently 2,852,309.
While the Fowler sisters have a successful career as beauty bloggers online, they have the opportunity to bring new products and ideas to their viewers. One way that both of the sisters have melded their career with their private hobbies is by making the occasional cooking video. Blair Fowler (the younger sister) makes cooking videos that feature either her own recipes or recipes that were her grandmothers. The sisters have not only created a business, but they manage to remain on a more relatable level with their viewers and fans. The cooking videos offer a more relaxed view of the sisters.
Sometimes when people try to step out of their field, the experiment to try a new thing fails. The cooking videos that are created by Blair and Elle are actually good videos. In the videos, you can tell that both sisters (Blair more so than Elle) are precise people. Cooking is a personal experience that varies from person to person. Each individual experiences and handles cooking in a different manner, and the Fowlers’ cooking videos offer others the chance to see a personal side of the sisters.
Blair’s videos range from her grandmother’s recipe for an apple pie, to a video about how to make a Valentine’s Day brunch. Elle has made videos that show her healthy grocery shopping “haul” to how to make homemade granola or high protein snacks. The diversity in interests between the two sisters is a parallel experience that shows how cooking is being viewed as a lifestyle experience more so than a single activity. Elle and Blair have managed to seamlessly engage their viewers in a new and personal way by offering cooking how to’s.
1 comment for “Bringing Beauty and Cooking Together”