Category: Industry

Cookie Cutter

The term cookie cutter has become synonymous with sameness and a lack of originality. While we spend most of our time within a cookbook, it would be remiss to forget that the framing of our recipes can be just as important…

Less carbs, better thinking…

That muffin that you eat for snack at work might be killing your brain. Natures sunshine website has hundreds of post about health, one that caught my attention was how carbs are not good for your brain. You hear how carbs…

Change Your Life With a Cookbook

People swear by everything and can’t resist to tell their friends about things they should try and things that they won’t be able to live without.  For foodies, it’s cookbooks.  Buzzfeed’s article “19 Cookbooks That Will Improve Your Life,” consists…

Unique Restaurants Stateside

I have never really chosen a restaurant for the experience, but imagine the possibilities. Asian and European cultures have been doing themed and “weird” restaurant experiences for ages, and now many have started coming up stateside. On CNBC, they list…

An NHL Level Diet

Growing up we always dreamed to be the best at something we loved. For me this was to be the best hockey player in the world. When I thought about how to accomplish this the last thing I thought about…

Microwaves contradictions

During the last few years, the usage of microwaves as a tool for cooking as been questioned for the negative effect that radiation might have on the food. (Here is a brief article that describes these negative effects) Research and…

The Explanation of Our Increased Magnitude

The website “This is Why You’re Huge” discusses why different foods  have made America fat.  The strange part about the website is that even though the title is bluntly insulting, the obesity epidemic website seems to be honoring the food,…

A Taste of Publishing Branding

Since shortly after 1921, the name Betty Crocker has made it into the home of Americans across the nation. Many of those same individuals might visualize an enthusiastic women ready to share her recipes with the world. The truth is…

EPIC MEAL TIME is becoming pretty EPIC!

malester_epicmealtimeYouTube is honestly a mysterious world to me…even since being introduced to it four years ago. And one of the first things I was introduced to, besides the wonderful world of Very Potter Musical, was Epic Meal Time. The guys were cheering and the girls were gagging as we watched these guys make a disgustingly huge meatloaf with bacon and all other kinds of fatty and heartburn-inducing foods. These “epic meals” are their specialties, making high-calorie meals (commonly with bacon, fast food, and Jack Daniels.)

The videos for Epic Meal Time were originally created by Canadian ex-substitute teacher, Harley Morenstein and his accomplice, Sterling Toth. They’ve grown and are now represented by Gersh Agency and Brillstein-Grey Entertainment.They have greatly expanded; and now, they not only have their YouTube channel, but they have a website, sell merchandise, have developed a cookbook, and even have had a spin-off show, Epic Chef, on the Food Network. Epic Meal Time even has its own parodies, including Vegan Meal Time and Regular Ordinary Swedish Meal Time.

The expansion that Epic Meal Time has been able to accomplish tells a lot about our society and what one (weird, crazy, and sometimes disgusting) idea can do to shape the way we look and make food. And to make it even better, it started on the Internet. The web has this amazing capability to expand our knowledge and interests with food because of its interconnections. It creates a whole new frame and develops it with links and a broader horizon. These interconnections seen with Epic Meal Time correlate with Pinterest also and imagine the expansion of all cooking YouTube channels and cooking blogs once it is all used to its potential.